Problem Solving Data Analyst specializing in transforming complex datasets into clear strategic insights. From messy CSVs to executive dashboards.
Uncover actionable insights that boost revenue and optimize sales strategies
Designed a real-time PLG analytics suite tracking activation, expansion, and contraction MRR. Identified 3 key "aha moments" that correlate 4× with conversion. Directly informed product roadmap.
Time-series forecasting model (Prophet + external signals) that reduced stockouts by 34% and cut excess inventory costs by $1.8M annually across 200 SKUs.
Rebuilt the A/B testing infrastructure to support multi-armed bandits and Bayesian stopping rules. Increased experiment throughput by 3× while maintaining statistical rigor.
Executive-facing operational analytics covering patient flow, resource utilization, and outcome metrics. Reduced reporting cycle from 2 weeks to real-time for 6 hospital sites.
Deep dive into business context, data landscape, and stakeholder needs. Define success metrics before touching any data.
Clean, transform, and model data with dbt and SQL. Build a single source of truth that the whole org can trust.
Statistical analysis, cohort studies, and ML where needed. Every finding is reproducible and documented.
Clear narrative dashboards and presentations. Insights tied to actions, not just observations.
A carefully curated stack built from 6+ years of production analytics work. Every tool earns its place through reliability and impact — not hype.
Mara completely transformed how we think about data. She didn't just build dashboards — she changed our decision-making culture. The churn model alone paid for two years of her contract.
What sets Mara apart is her ability to speak both data and business. She'd walk into a board meeting with a two-slide summary that drove immediate action. Rare skill.
We brought Mara in for a 3-month engagement and extended it to 18 months. The demand forecasting system she built is still our competitive edge in inventory management.
Currently accepting new projects for Q1 2025. If you have data that needs to become decisions, let's talk.